Etiquette Expert: What To Do When the News Media Calls

Etiquette Expert: What To Do When the News Media Calls

Etiquette Expert: What To Do When the News Media Calls

Last week, as I was winding down after a long day of writing content my phone rang.

I did not recognize the number.  It was a bit late….the “work” day here on the east coast was over.

I hesitated because I was relaxing on our comfortable sofa with my sweet miniature pincher.  My husband was also close by.

I was ready to ponder what type of salad I was going to prepare for dinner.

Back to the phone ringing….I answered it.

The call was from a reporter with Fox News 29 in Philadelphia.

She had a story to tell.  The reporter needed advice for her viewers…the story was hot and she needed an etiquette expert to provide guidance…and rather quickly.

The reporter needed me to be on a video call in an hour.

She asked if I was available and ready.

I bet you know my answer.  

Of course, I was ready! And I seized the opportunity.

The story ran the same night on the 10 pm news. The link is at the bottom of this article if you would like to watch the segment.

As an Etiquette Expert, What Do You Need to Know When You Are Asked to Be On the Local News or Media

1. Reporters need someone who is confident and camera ready. Often times, you may not have time to prepare. In this case, the reporter called at 6 pm.  I was on the video call at 7 pm.  The same day.  I had an hour to gather my thoughts, apply lipstick, get dressed and set up my camera!

2.Ask questions during the initial call.  Will this be an extensive interview or sound bites?  

3.If you have time to research, understand the news channels’ target audience.

4.Deliver a concise message.  Make notes.  Brainstorm all of the questions that might be asked during the interview.  Answer them.  Anticipate the questions and craft your answers in 7-15 second answers.  Remember to answer the question. This is not the time to be verbose.  You want to be neutral, natural but direct.

5.Practice in the mirror. Practice with a spouse or friend. 

6.Prepare today as if you will be on camera soon.  You need a video camera (linking to one here; the best $79 I spent for my etiquette business) and a light ring.  These are easy to find on Amazon and makes a BIG difference.  You will not regret purchasing these items.

Relax and be yourself.  You offer a great deal of value to the world.

Are You Ready to Get Started Teaching Manners to Children?

We have the done-for you system.

We are here to help you achieve big results so that you can make a difference with youth AND build a business that you absolutely love.

Start with the best.  Check out our website and see how other licensees have gotten a fast start using our system.  We have videos of other licensee’s being interviewed about their new business.  At the end of this article, you will find the videos in the Links and Resources section.

No other etiquette train the trainer and certification program even comes close.

Would you like to start a business teaching manners to children?

Step 1

Most likely, you will want to get to know us.  Feel free to call or email us.  Click on the links below.  We are happy to discuss the details with you.

Click Here to Schedule a Call with Lisa Richey

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Decide what is the best training option for you.

We offer two trainings for to become certified to teach manners to children:Step 2

Option #1:  “Live” Video Training:  If you are looking to start immediately and save money on travel and time, then this is your best option.  You choose the dates of our trainings. Most choose to have their sessions once a week, others twice.  

Professional Consultant Certification - Live video training

Option #2:  2-Day In-Person PRIVATE Training.  That’s right, we meet in person, the two of us and our focus is completely on your business.  You also have to opportunity to observe me teaching a class.  Head over to our website or click the image below to learn more and to see a list of cities available for your training.

2 Day Etiquette Certificate Training

Step 3

Receive the curriculum and book your training dates. Upon payment, you receive the curriculum. Next, we will send an email asking you to schedule your first training date. 

Here is a FREE guide to help you get started. It is a guide on “Six Things I Wish I Had Known Before Starting My Etiquette Business”. 

Etiquette Certification by Manners To Go

Manners To Go Lesson Plans for Teachers

Business Etiquette Certification

Manners To Go Links and Resources

Link to Fox 29 Segment on Face Mask Etiquette

Etiquette Expert on the News

The Best $76 I Spent for My Etiquette Certification Business

What is a Train-the-Trainer Etiquette Certification?

An Interview with a New Manners To Go Licensee

Are You an Etiquette Expert with Grace, Grit and Gumption?

Are You an Etiquette Expert with Grace, Grit and Gumption?

Are You an Etiquette Expert with Grace, Grit and Gumption?

The word “grace” comes up often when I am speaking to my licensees (current ones and also those that are interested in starting a business).

Grace is a beautiful word.  A word that is deep and personal to us.  The word has many meanings. I love to say it and think about it often.

We can never have enough “grace” in our lives. 

Grit, has many meanings as well. At times, it relates to be being rough, something that needs to be scrubbed.  It also means TOUGH.

We need grit right now too. Grace and Grit to get through.  

That leads to gumption.  A get up and go kinda attitude.

Do you have Grace?  How about Grit?  Do you have a “rev it up kinda” gumption?

I do!

If you have what it takes, then call me and join my manners movement.

I can show you what is possible.

Would you like to start a business teaching manners to children?

We are here to help you achieve big results so that you can make a difference with youth AND build a business that you absolutely love.

Start with the best.  Check out our website and see how other licensees have gotten a fast start using our system.  We have videos of other licensee’s being interviewed about their new business.  At the end of this article, you will find the videos in the Links and Resources section.

No other certification training even comes close.

Step 1

Most likely, you will want to get to know us.  Feel free to call or email us.  Click on the links below.  We are happy to discuss the details with you.

Click Here to Schedule a Call with Lisa Richey

Click Here to Send Us an Email

Step 2

Decide what is the best training option for you.

We offer two trainings for to become certified to teach manners to children:

Option #1:  “Live” Video Training:  If you are looking to start immediately and save money on travel and time, then this is your best option.  You choose the dates of our trainings. Most choose to have their sessions once a week, others twice.  

Professional Consultant Certification - Live video training

Option #2:  2-Day In-Person PRIVATE Training.  That’s right, we meet in person, the two of us and our focus is completely on your business.  You also have to opportunity to observe me teaching a class.  Head over to our website or click the image below to learn more and to see a list of cities available for your training.

2 Day Etiquette Certificate Training

Step 3

Receive the curriculum and book your training dates. Upon payment, you receive the curriculum. Next, we will send an email asking you to schedule your first training date. 

Here is a FREE guide to help you get started. It is a guide on “Six Things I Wish I Had Known Before Starting My Etiquette Business”. 

Etiquette Certification by Manners To Go

I trust you will find this guide very helpful as you begin down the path to becoming an etiquette expert.

Manners To Go Links and Resources

Have you read our latest articles?  Watched our videos?  Click the links below to become informed:

What Success Looks Like When You Have a Business Teaching Manners to Children

What is a Train-the-Trainer Etiquette Certification?

 

 

What Success Looks Like When You Have a Business Teaching Manners to Children

What Success Looks Like When You Have a Business Teaching Manners to Children

What Success Looks Like When You Have a Business Teaching Manners to Children

Success is defined in so many ways. It really is up to the individual.

Success can be thought of in terms of a feeling. Do you feel passionate about what you are doing?  Are you happy when you wake up and can’t wait to get started on your business.

Success is also a financial endeavor.  Are you meeting your financial goals?  Have you set a dollar figure and doing what you need to do to meet it every quarter?

When teaching manners to children, all of the boxes of setting a goals can be achieved. Are you passionate about etiquette and social skills and feel like this is what you are meant to do?

Do you want to make money?  Are you interested in being an entrepreneur?

If the above is of interest to you…then you are in the right place.  I can show you every step of the way.

I Have a Different Approach Than Most Etiquette Training and Certifications

I believe that etiquette is not about being stuffy or judgmental.

I am proud of our list of schools, organizations and licensees who recognize Manners To Go as the leading authority when teaching manners to children.

Our curriculum is number 1 in relevance and is proven to make a difference with children. Read our testimonials.

We show and tell you what you our curriculum/program looks like. In fact, we do so proudly.  If you schedule a call with us, we share even more.

Click Here to Schedule a Call with Lisa Richey

Would you like to start a business teaching manners to children?

We are here to help you achieve big results so that you can make a difference with youth AND build a business that you absolutely love.

Start with the best.  Check out our website and see how other licensees have gotten a fast start using our system.  We have videos of other licensee’s being interviewed about their new business.  At the end of this article, you will find the videos in the Links and Resources section.

No other certification training even comes close.

Step 1

Most likely, you will want to get to know us.  Feel free to call or email us.  Click on the links below.  We are happy to discuss the details with you.

Click Here to Schedule a Call with Lisa Richey

Click Here to Send Us an Email

Step 2

Decide what is the best training option for you.

We offer two trainings for to become certified to teach manners to children:

Option #1:  “Live” Video Training:  If you are looking to start immediately and save money on travel and time, then this is your best option.  You choose the dates of our trainings. Most choose to have their sessions once a week, others twice.  

Professional Consultant Certification - Live video training

Option #2:  2-Day In-Person PRIVATE Training.  That’s right, we meet in person, the two of us and our focus is completely on your business.  You also have to opportunity to observe me teaching a class.  Head over to our website or click the image below to learn more and to see a list of cities available for your training.

2 Day Etiquette Certificate Training

Step 3

Receive the curriculum and book your training dates. Upon payment, you receive the curriculum. Next, we will send an email asking you to schedule your first training date. 

Here is a FREE guide to help you get started. It is a guide on “Six Things I Wish I Had Known Before Starting My Etiquette Business”. 

I trust you will find this guide very helpful as you begin down the path to becoming an etiquette expert.

Etiquette Certification by Manners To Go

 

Business Etiquette Certification

 

Manners To Go Links and Resources

What is a Train-the-Trainer Etiquette Certification?

What is an Etiquette Certification?

A New Licensee Becomes Certified and Trained

What is a Train-the-Trainer Etiquette Certification?

What is a Train-the-Trainer Etiquette Certification?

What is a “Train the Trainer” Etiquette Certification?

Yesterday, I was speaking to a potential licensee.  She was lovely, smart and in the middle pivoting a business as so many are doing during this pandemic.

Her current business was no longer in demand.   What do you do in the meantime?

You make a permanent pivot.  You change.  We are multi-dimensional and always have options.

Life has changed. Business has changed.  We can’t stop.  We must soldier on.

I remember a boutique workout that I loved in Philadelphia would always remind us that what you do in January matters when you put your swimsuit on in the spring/summer.

How true is that!!!!  

What you do now with your business ideas will make a difference in the fall.  Are you ready?

Training the trainer is important for any topic. People are depending on you to teach a particular subject.  You are expected to know what you are teaching.

Training an Etiquette Expert to Teach Manners to Children

First, you must know how to teach the etiquette materials.

Second, you need to know how to teach it to children and teenagers.

That is what we do best.  We are the experts and teach and show you everything you need to know to start a business or school teaching manners to children.

This, in an essence is what a “train-the-trainer” program is….we educate you on the materials and show you how to deliver the topics.  At Manners To Go, not only do we prepare you to teach- we show you how to market your business.

And that is a really BIG deal.  Marketing a business today takes guidance.  

We show you how.

Let’s get started.  Let’s get you ready now for what is going to happen in the fall and into the next three years.

Become Certified to Teach Etiquette: How This Works

Step 1

Most likely, you will want to get to know us.  Feel free to call or email us.  Click on the links below.  We are happy to discuss the details with you.

Click Here to Schedule a Call with Lisa Richey
Click Here to Send Us an Email

Step 2

Decide what is the best training option for you.

We offer two trainings for to become certified to teach manners to children:

Option #1:  “Live” Video Training:  If you are looking to start immediately and save money on travel and time, then this is your best option.  You choose the dates of our trainings. Most choose to have their sessions once a week, others twice.

Professional Consultant Certification - Live video training

Option #2:  2-Day In-Person PRIVATE Training.  That’s right, we meet in person, the two of us and our focus is completely on your business.  You also have to opportunity to observe me teaching a class.  Head over to our website or click the image below to learn more and to see a list of cities available for your training.

2 Day Etiquette Certificate Training

Step 3

Receive the curriculum and book your training dates. Upon payment, you receive the curriculum. Next, we will send an email asking you to schedule your first training date. 

Manners To Go Resources

Etiquette Certification: Already Done for You

An Interview with a New Manners To Go Licensee

 

 

Manners Business Playbook

What is an Etiquette Certification?

What is an Etiquette Certification?

What is an Etiquette Certification?

You want to be a professional etiquette expert who teaches manners to children. Is becoming certified really necessary?

I get it. Research is very important…. and time consuming. 

And here is the problem….if you don’t become certified

  • You will risk the chance to be credible in your field
  • You may lack organization because you do not have a curriculum that has a proven track record
  • Your reputation is at risk by not becoming certified. You may not appear to be as professional as you could be
  • You simply don’t have any idea on how to get started writing an entire curriculum for children and teenagers
  • How do you know if what you plan to teach is correct? Can you believe everything you read online or in videos?

What is An Etiquette Certification AND How You BENEFIT From Having One

Manners To Go In Ghana

A certification of any kind is the process of someone or an institution attesting to a status or level of achievement.

And here is why it is important you become certified to teach manners to children:

You will feel more respected and trust me, you deserve it.

Schools will be looking for qualified professionals to teach students.

Training from a professional curriculum is critical to your success and confidence

Here is How It Works

Step 1

Most likely, you will want to get to know us.  Feel free to call or email us.  Click on the links below.  We are happy to discuss the details with you.

Click Here to Send Us an Email

Click Here to Schedule a Call with Lisa RicheyStep 2

Decide what is the best training option for you.

We offer two trainings for to become certified to teach manners to children:

Option #1:  “Live” Video Training:  If you are looking to start immediately and save money on travel and time, then this is your best option.  You choose the dates of our trainings. Most choose to have their sessions once a week, others twice.  

Professional Consultant Certification - Live video training

Option #2:  2-Day In-Person PRIVATE Training.  That’s right, we meet in person, the two of us and our focus is completely on your business.  You also have to opportunity to observe me teaching a class.  Head over to our website or click the image below to learn more and to see a list of cities available for your training.

2 Day Etiquette Certificate Training

Step 3

Receive the curriculum and book your training dates. Upon payment, you receive the curriculum. Next, we will send an email asking you to schedule your first training date. 

THE NEW BUSINESS ETIQUETTE

We now offer a business etiquette certification!  This is our best work yet. Our licensees have asked over the years and now we have delivered it.

Click here to read all about our business etiquette certification and training.. Yes, you will see what it looks like. Yes, you can review our list of corporate clients.  We are happy to share where the workshops have been delivered.  We have the best client list in the industry.  

Business Etiquette Certification

Schedule a time with us to speak about starting a business to become a corporate etiquette trainer.  Click this link.

Click Here to Schedule a Call with Lisa Richey

Manners To Go Resources

Manners Business Playbook

Etiquette Certification: I Keep Getting Asked This Question

Manners To Go Licensee Becomes Trained and Certified to Teach Children

 

 

 

 

 

 

How to Get Testimonials When You First Start Teaching Manners to Children

How to Get Testimonials When You First Start Teaching Manners to Children

How to Get Testimonials When You Are First Starting Out

Today I am sharing the what, when and how of getting testimonials when you are first starting your business teaching manners to children.

Let’s talk about why you need testimonials.  Testimonials allow for your community to speak on your behalf.  You need social proof of who you are. 

Having testimonials gives your potential client the opportunity to know, like and trust you. Parents, teachers and organizations need to see what it is like having you teach their children manners.  They need to know what it is like doing business with you.

Did You Know….

  • You don’t have to have “client” reviews.  When you are first starting out, you can include testimonials from those that know you. For example, your daughter’s teacher, or a former employer or a peer.
  • You don’t have to use a testimonial verbatim.  You can shorten it or use the most relevant sentences.
  • If you have a website, you do not need to have a dedicated testimonial page. You can use testimonials throughout the site or on your Facebook page or other social media channels.

What Types of Testimonials Do You Need?

Ideally, you need testimonials from:

Parents:  When you provide private instructions or when their children are in a class of yours, ask them about their experience.

Educators: As you provide school assemblies, classroom programs or after school programs, ask for testimonials.

Troops: Girl Scout programs are thrilled to have etiquette experts come and speak to their troop.  You can ask parents for testimonials or troop leaders.

Peers:  Look for those individuals that know you and are well-respected in the community. 

What Should Testimonials Say About an Etiquette Expert?

When requesting a testimonial, ask them to write about:

  • Their child’s experience
  • Your teaching style
  • How organized you are
  • How engaging you were
  • How much the children learned and are now using at home or in the classroom

How To Get Testimonials When You are an Etiquette Expert

I bet you already know what I am going to tell you:  ASK!

That’s it.  Ask.  You will never get them if you don’t ask.

Are You Ready to Get Started Teaching Manners to Children?

Manners To Go is a Done-For-You System

Manners To Go In Ghana

We are here to help you achieve big results so that you can make a difference with youth AND build a business that you absolutely love.

Start with the best.  Check out our website and see how other licensees have gotten a fast start using our system.  We have videos of other licensee’s being interviewed about their new business.  At the end of this article, you will find the videos in the Links and Resources section.

No other etiquette certification training even comes close.

Step 1Most likely, you will want to get to know us.  Feel free to call or email us.  Click on the links below.  We are happy to discuss the details with you.

Click Here to Schedule a Call with Lisa Richey

Click Here to Send Us an Email

Step 2Decide what is the best training option for you.

We offer two trainings for to become certified to teach manners to children:

Option #1:  “Live” Video Training:  If you are looking to start immediately and save money on travel and time, then this is your best option.  You choose the dates of our trainings. Most choose to have their sessions once a week, others twice.  

Professional Consultant Certification - Live video training

Option #2:  2-Day In-Person PRIVATE Training.  That’s right, we meet in person, the two of us and our focus is completely on your business.  You also have to opportunity to observe me teaching a class.  Head over to our website or click the image below to learn more and to see a list of cities available for your training.

2 Day Etiquette Certificate Training

Step 3Receive the curriculum and book your training dates. Upon payment, you receive the curriculum. Next, we will send an email asking you to schedule your first training date. 

Here is a FREE guide to help you get started. It is a guide on “Six Things I Wish I Had Known Before Starting My Etiquette Business”.  

Etiquette Certification by Manners To Go

Manners To Go Links and Resources

A New Licensee Becomes Certified and Trained

Etiquette Certification: Why Reinvent the Wheel, An Interview

Trends in Etiquette Education and Workplace Readiness