As an etiquette coach, you’re able to impact so many lives while growing a business that serves you. One of the most important pieces in doing that is knowing how to actually grow your etiquette coaching business.
Etiquette coaches work with children and teenagers (and sometimes adults) to develop manners and social skills. They work in lots of different environments, from schools to private lessons.
If you’re ready to grow your etiquette coaching business and take things to the next level, the right strategies will help!
How to Grow Your Etiquette Coaching Business
When you make the leap and start an etiquette coaching business, you’re ready to achieve success and start helping your clients. But you also need to focus on growing your business!
When you want to grow your etiquette coaching business, you need to have a plan with practical steps. But even more importantly, you need to have the right mindset to foster growth!
Right now, take some time to reflect:
Where are you at now in your business?
Where do you want to be in one year?
Be imaginative and think big here—after all, this is YOUR business, and the sky is truly the limit on what you can achieve.
Teaching etiquette is more important now than ever before.
Children need to learn how to grow into happy, healthy adults. They need direction and social interaction, and most of all, they need to know how they fit into society as a whole.
That’s why the key to growing your business is recognizing your own value! Etiquette coaching allows parents, teachers, and children to understand basic life skills and then layer those building blocks into incredible social graces.
If you can shift your mindset and know your own worth, you’ll be primed and ready to grow your business.
Prioritize Networking
A huge piece of successful etiquette coaching is networking. In fact, networking and telling others about what you’re doing is THE most important step to growing as an etiquette coach.
You have a passion for teaching others manners and etiquette. That means it’s time to share that passion! Tell other people about your work and how it’s helpful—it might seem uncomfortable, but it’s essential for growing your business.
And deep down, you know the value and impact of the work that you do. Teachers, parents, and children all need to know about etiquette coaching in order to take advantage of its benefits!
Consider looking up your local Chamber of Commerce or Small Business Administration. How can you get connected with members of your community?
There are also national and global opportunities to connect, both with potential clients and with other entrepreneurs. Try searching for groups on Facebook filled with other women in business.
Find a Community and a Mentor
We just mentioned finding a group on social media, and one huge benefit of that is finding a mentor! Having a community to share experiences with, collaborate with, and ask questions to is so helpful.
A mentor is incredibly helpful for growth as an entrepreneur. You can ask your mentor about how they got started, how they grew, and how they overcame obstacles along the way.
Even better, if your mentor is local, they can help you make connections with parents and educators in your community!
Use Social Media to Promote Your Etiquette Coaching Services
Social media is a powerful tool for growing your etiquette coaching business. The best part of social media is that it’s free! Make sure that you have profiles set up for your business on the platforms where your ideal audience spends time.
Then, create educational content around etiquette coaching topics. Share links to local events, showcase other businesses and share outside content related to your niche. All of these things help you build a network and create a unique, engaged audience full of potential clients.
If you’re looking for a great content source to pull ideas from for your social media, try Edutopia!
Make Personal Phone Calls to Educate People about Etiquette Coaching
Making an actual phone call might seem a little old-school, but it really does work! Trust me on this: you have value to add to this world, and the recipient of your call is going to agree.
A phone call doesn’t have to be overly sales right off the bat, either. Educate people about etiquette coaching and ask about how you can get involved with that person or organization. Focus on educating people about what your skills will add to their lives!
Invest In an Etiquette Coaching Curriculum and Get Certified
The most important step you can take to grow your etiquette coaching business is to invest in a curriculum and get certified.
An etiquette coaching curriculum gives you a step-by-step process to keep your business growing and thriving. At Manners To Go, we offer a comprehensive curriculum and etiquette coaching marketing strategy to keep things on the right track.
When you get certified, you demonstrate your authority and expertise to potential clients. Plus, you can feel confident in your own knowledge and skills.
Etiquette coaching is an amazing profession to get involved in. If you’re ready to grow your etiquette coaching business, these six steps are the key!
Here is a FREE Guide to Help YOU Start a Business Teaching Manners to Children
If you are looking to start immediately and save money on travel and time, then this is your best option.You choose the dates of our trainings. Most choose to have their sessions once a week, others twice. This is a “live” and private training. It is NOTself-guided.
PRIVATE Training. That’s right, we meet in person, the two of us and our focus is completely on your business. Click the image above or follow the button below to learn more and to see a list of cities available for your training.
Charm School was presumably a school that provided specialized education in the field of Charms and perhaps other wizard courses for children before the commencement of their education at Hogwarts School of Witchcraft and Wizardry.
This one makes me laugh because I bet so many children would love to attend this program with Harry Potter at Hogwarts! Can I sign up please?
I am proud to say that Manners To Go has been used for Eloise at the Plaza in New York as well as The Ritz Carlton and countless Girl Scout troops as well as Jack and Jill of America.
And when you are asked, you can confidently say. “I can teach that”! And boy, can you.
Manners To Go was designed to be customized and to fit into many worlds. Manners To Go is used to teach children of all backgrounds and in many different countries.
The children are having so much fun they don’t realize they are learning good manners and social skills.
During this type of program, children learn what it feels like and looks like to be confident.
You can teach manners and social skills in many different types of venues such as:
Tea rooms
Restaurants
Hotels
Schools
Private homes
During birthday parties
Local libraries
Churches
Here is a FREE Guide to Help YOU Start a Business Teaching Manners to Children
If you are looking to start immediately and save money on travel and time, then this is your best option.You choose the dates of our trainings. Most choose to have their sessions once a week, others twice. This is a “live” and private training. It is NOTself-guided.
PRIVATE Training. That’s right, we meet in person, the two of us and our focus is completely on your business. Click the image above or follow the button below to learn more and to see a list of cities available for your training.
As of now, my journey as an etiquette expert spans over a twenty-year period. And boy has it been a journey.
Manners To Go has taken me places that I would have never expected to go.
Manners To Go started out as an activity kit. I recognized a gap in the children’s market and decided to fill it with a kit for parents so they could teach their children manners while at home or – on the go!
My journey to become an etiquette expert started much earlier. I remember the exact moment when the inspiration came to me to one day teach manners to children.
I was working at L&S Children’s Store in Charlotte, NC as a high school student. I remember the loveliest mother talking about her manners and charm school for little girls. She had about four daughters and they would stop in often for their jeans and sweaters. I was immediately enamored by the mother’s entrepreneurial spirit.
My foray into the world of etiquette did not happen until much later.
I spent more than fifteen or so years in the corporate world. My first job out of college was with Speedo, then Levis Strauss & Company and much later with Club Corp.
During my corporate career, I noticed how my communication skills evolved. I must tell you this was one of my strengths. I did make my fair share of mistakes along the way and I turned them into successes.
One day I was at an event in a park in Dallas and a woman who was a casual acquaintance and a business coach asked me a poignant question – “what would I do if I did not work for a large corporation?” Needless to say, this caused a moment of pause – in fact a long one.
And I continued to give it a great deal of thought.
From there I became hyper aware of what it meant to be an entrepreneur – of having a business to call your own.
I was inspired by Kate Spade and many others that were on an amazing journey of creation.
Believe it or not, my first thought and idea was to create a line and story around paper dolls. Do you remember paper dolls? I so enjoyed them as a child and felt at the time that little girls needed to play more.
One thing leads to another and my next idea was to write a children’s book about being in the business world and how to prepare for it.
The rest is history and I decided part of being a happy successful, well adjusted adult was the basis of having good manners and character.
I started teaching manners to children on the weekends and at times after work. It was a lot to take on but I was passionate about the topic, knew I had value to offer and such a strong desire to have a business to call my own.
Since the idea, Manners To Go is taught around the world. The activity kit was sold into Neiman Marcus, Learning Express, Christian Book Distributors, Olive Juice Kids and numerous children’s boutiques in the US.
The kit morphed into an extensive etiquette curriculum and many schools both public and private used it for popular after school programs.
If you are looking to start immediately and save money on travel and time, then this is your best option.You choose the dates of our trainings. Most choose to have their sessions once a week, others twice. This is a “live” and private training. It is NOTself-guided.
PRIVATE Training. That’s right, we meet in person, the two of us and our focus is completely on your business. Click the image above or follow the button below to learn more and to see a list of cities available for your training.
Being an etiquette consultant is one of the most rewarding career options out there. You’re able to directly shape people’s lives, improve society as a whole, and work on social skills in unique, creative ways.
If you’re ready to make a career change into a field that’s exciting and impactful, becoming an etiquette consultant could be right for you.
Navigating the process of becoming an etiquette consultant is a little overwhelming. Here’s everything you need to know about starting an etiquette business successfully.
How To Set Up Your Business As An Etiquette Consultant
When you’re getting started as an etiquette consultant, there are lots of things to think about. If you know you want to work with children or adults on etiquette, how do you get everything set up the right way?
Step 1: Choose A Curriculum
Choosing an etiquette curriculum is a critical step in your setup process.
Today’s youth are sophisticated, and you must go into a classroom setting and know exactly what you’re doing. This is not an area where you can download a few handouts that you have gathered from the internet.
Instead, you need a lesson plan and an organized etiquette curriculum from which to teach! You are a professional and your materials, content, and delivery must reflect it.
Manners To Go has created a thorough, comprehensive, and engaging manners curriculum that reflects current social practices. We also have so many resources to help you build your etiquette consulting business with less stress!
Step 2: Select Your Etiquette Consultant Business Name
Your business name reflects who you are, who you serve, and what you’re all about. That’s why choosing a good one is so important!
At Manners To Go, we often help our students select the perfect business name. A little bit of support helps you avoid making common business name mistakes, like tying yourself to one specific niche or location. As your business grows, you might want to make changes, so choosing a name that’s flexible is really helpful.
Step 3: Set Up Your Business Bank Account
A business bank account not only keeps your personal and business finances separate, but helps you stay organized with your business finances.
Try visiting your local bank to see if they can help you set this up. Certain documents, like your business license, may be required to set up your new bank account, but every state’s requirements are different
Having a separate business bank account is also a great feeling! It helps you feel validated as a business owner.
Step 4: Network and Be Resourceful In Building Your Business
Get creative in networking for your new etiquette consultant business. Who do you know in your “circle of influence?”
For example, if you are a parent, connect with your friends, your childrens’ school, and even organizations like churches, sports teams, and Scouts.
Step 5: Invest In Education To Become An Etiquette Consultant
Choosing to educate yourself when becoming an etiquette consultant lays the foundation for your success.
Manners To Go is the perfect place to learn everything you need to know about your new etiquette business. We have every detail covered, including:
Ready-to-use handouts and lesson plans
Curriculum and age-appropriate activities
Comprehensive training programs and manuals
Business and marketing templates and downloads
Video of classes in action
Tips to customize curriculum to different audiences
Coloring pages for students ages 4-6
Updates to the curriculum
Spanish translations for every lesson plan and the entire curriculum
Remember, the world needs what you have to offer, so taking the time to invest helps you find success faster and connect with people to serve them.
Step 6: Get Started Sooner Rather Than Later
When you’re getting started as an etiquette consultant, it’s important to stay focused on your goals. All too often, we can get stuck in the nitty-gritty to-dos of starting a business, but getting started at all is the key!
You need to start interacting with people and teaching manners. Know that this business is valuable, and you bring a unique perspective and set of skills to the table that people will appreciate.
Getting out into the community and letting people know about your etiquette consultant services is essential in starting to build your business.
As an etiquette consultant, you will have the opportunity to directly impact people’s lives. Manners and social skills shape the way our lives go, so no matter where you are or who you work with, you are going to change lives.
Becoming an etiquette consultant doesn’t have to be overwhelming, and you don’t have to figure everything out on your own. If you’re ready to take the leap and become an etiquette consultant, Manners To Go has so many resources and so much support to offer. Starting your own business is exciting, and with the right support, you will quickly find success as an etiquette consultant.
Here is a FREE Guide to Help YOU Start a Business Teaching Manners to Children
If you are looking to start immediately and save money on travel and time, then this is your best option.You choose the dates of our trainings. Most choose to have their sessions once a week, others twice. This is a “live” and private training. It is NOTself-guided.
PRIVATE Training. That’s right, we meet in person, the two of us and our focus is completely on your business. Click the image above or follow the button below to learn more and to see a list of cities available for your training.
If you are looking to start immediately and save money on travel and time, then this is your best option.You choose the dates of our trainings. Most choose to have their sessions once a week, others twice. This is a “live” and private training. It is NOTself-guided.
PRIVATE Training. That’s right, we meet in person, the two of us and our focus is completely on your business. Click the image above or follow the button below to learn more and to see a list of cities available for your training.
You may also schedule a time to speak with me. Let’s spend time on a discovery call where we will go over many details and I can answer YOUR specific questions.
You and your message are unique: You are a unique messenger because there is no one else in the world like you. You will teach manners to children like no one else. If you share this passion, trust me, children will listen and learn valuable life skills from you.
This thought is the formula you need to pour into your new etiquette business in order to build a reputation and a business that stands out. When you tap into your value, that is when you become a sought after etiquette expert.
Many people think that a brand means fonts, colors maybe even having a website – but there is so much more to having brand. You have so much more to do before diving into all of this.
Your focus needs to be on pouring your feelings, passions and emotions in to your new brand so that others can resonate and connect with you.
2. What is your mission? You have to have a clear mission when you become an etiquette expert. You are here to serve your community and teach social and life skills, character and emotional intelligence. How are are you going to do this? How are you going to serve your community?
To motivate, train and certify aspiring etiquette experts around the world and help them empower children by teaching life skills and manners
Women and men follow us on social media and subscribe to our free resources because they align with our mission and we serve them in a way that is very useful and really clear.
Take a look at the brands you love. Most likely you resonate with them because they have a vision or their core values align with yours.
Once you have the above figured out, start thinking about the look and feel of how you want your brand as an etiquette expert to be. Will this resonate with your community?
I am sure you want to create a brand that makes others feel comfortable. You want those that visit your social media pages and website to know that you are kind, caring and friendly.
Conclusion:
Never forget that you are unique and if you are reading our articles and watching our videos, then you must have a special gift and a desire to teach manners to children. You want to serve your community by empowering children and teens to learn life and social skills.
And if you don’t have a copy of Six Things I Wish I Had Known, then download it here or click the image below.
Here is a FREE Guide to Help YOU Start a Business Teaching Manners to Children
If you are looking to start immediately and save money on travel and time, then this is your best option.You choose the dates of our trainings. Most choose to have their sessions once a week, others twice. This is a “live” and private training. It is NOTself-guided.
PRIVATE Training. That’s right, we meet in person, the two of us and our focus is completely on your business. Click the image above or follow the button below to learn more and to see a list of cities available for your training.
Would you like to know what it looks like to be a successful etiquette expert and coach?
When I started my journey to become a successful etiquette expert, I had no idea how to write a proposal, where to network or how to organize the manners classes for children.
Now looking back, I see that building a wildly successful business came down to these 3 specific things that I am about to share with you.
These are the things that you can do on rinse and repeat. Do the same and you can’t help but to grow your etiquette business. You can make amazing things happen in your community.
Before you read on, be sure to download our FREE Guide, Six Things I Wish I Had Known Before Starting my Etiquette Business
Get very clear on the VALUE you offer. The skills you learn when you become licensed and certified to teach manners are valuable for the parents, teachers and children in your community. Creating success in your business all comes down to what is going on in your mind. Everyday remind yourself of how many children and adults benefit from what you have to offer.
Get AMAZINGLY Good at marketing your new etiquette business: Everyday you need to focus on what you can do to get you and your business name in front of others. That’s right, sell yourself. Go to networking groups and practice your elevator pitch. If you have not read our article about how to create one for etiquette experts, then click here. Ask friends who they know – neighbors, co-workers etc. that might have connections. You might be surprised who your children might know! They have soccer, hockey, swim coaches. The athletic community alone has many opportunities for you.
Practice sending out proposals and making cold calls: What? That’s right! Pick up the phone and introduce yourself to associations, teachers, country clubs and non-profit organizations. Even call your local Chamber of Commerce to see how you can connect with them to offer your services.
Right now, list at least 5 connections and call you can make this week to get started. The more you call, the more chances you will receive a “yes”.
If you are looking to start immediately and save money on travel and time, then this is your best option.You choose the dates of our trainings. Most choose to have their sessions once a week, others twice. This is a “live” and private training. It is NOTself-guided.
PRIVATE Training. That’s right, we meet in person, the two of us and our focus is completely on your business. Click the image above or follow the button below to learn more and to see a list of cities available for your training.
Lisa Richey provides etiquette programs to businesses, schools, and individuals.
