One of the questions I get asked often is “How do I stand out as an etiquette expert?”

Today’s article gives you 3 main things you need to focus on to create a brand that stands out and one they trust and adore.

If you would like help with becoming an etiquette expert, we have many free resources on our site.

You may also schedule a time to speak with me.  Let’s spend time on a discovery call where we will go over many details and I can answer YOUR specific questions.

Click here to set a time on my calendar.

Steps to Becoming an Etiquette Expert that Stands Out

  1. You and your message are unique: You are a unique messenger because there is no one else in the world like you. You will teach manners to children like no one else. If you share this passion, trust me, children will listen and learn valuable life skills from you.

This thought is the formula you need to pour into your new etiquette business in order to build a reputation and a business that stands out. When you tap into your value, that is when you become a sought after etiquette expert.

Many people think that a brand means fonts, colors maybe even having a website – but there is so much more to having brand.  You have so much more to do before diving into all of this.

Your focus needs to be on pouring your feelings, passions and emotions in to your new brand so that others can resonate and connect with you.

2. What is your mission? You have to have a clear mission when you become an etiquette expert.  You are here to serve your community and teach social and life skills, character and emotional intelligence.  How are are you going to do this?  How are you going to serve your community?

Getting clear on this will help you become an etiquette expert that stands out.

At Manners To Go, our mission is:

To motivate, train and certify aspiring etiquette experts around the world and help them empower children by teaching life skills and manners

Women and men follow us on social media and subscribe to our free resources because they align with our mission and we serve them in a way that is very useful and really clear.

3. What do you stand for? What do you stand for and what will your business stand for?  What are your beliefs and WHY do you want to teach manners to children and teens?

If you want to become an etiquette expert that stands out you have to take a stand and be clear AND let your community know.

Take a look at the brands you love.  Most likely you resonate with them because they have a vision or their core values align with yours.

Once you have the above figured out, start thinking about the look and feel of how you want your brand as an etiquette expert to be.  Will this resonate with your community?

I am sure you want to create a brand that makes others feel comfortable.  You want those that visit your social media pages and website to know that you are kind, caring and friendly.


Never forget that you are unique and if you are reading our articles and watching our videos, then you must have a special gift and a desire to teach manners to children.  You want to serve your community by empowering children and teens to learn life and social skills.

And if you don’t have a copy of Six Things I Wish I Had Known, then download it here or click the image below. 

Here is a FREE Guide to Help YOU Start a Business Teaching Manners to Children


6 Things Needed to start an etiquette business

Here Are Your Next Steps

Step 1

Get to Know Manners To Go™

Most likely, you will want to get to know us. Feel free to call or email us. Click on the links below. We are happy to discuss the details with you.

Step 2

Decide on the best training option for you

We offer two trainings to become certified to teach manners to children:

Professional Consultant Certification - Live video training

Option #1:

“Live” Video Training

If you are looking to start immediately and save money on travel and time, then this is your best option.You choose the dates of our trainings. Most choose to have their sessions once a week, others twice. This is a “live” and private training. It is NOT self-guided.

2 Day Etiquette Certificate Training

Option #2:

Two-Day In-Person

PRIVATE Training.  That’s right, we meet in person, the two of us and our focus is completely on your business.  Click the image above or follow the button below to learn more and to see a list of cities available for your training.

Step 3

Receive the curriculum and book your training dates

Upon payment, you receive the curriculum. Next, we will send an email asking you to schedule your first training date.

Manners To Go Lesson Plans for Teachers

Join the
Manners To Go™ movement with Lisa Richey.

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