Etiquette Experts, Add This Book to Your List

Etiquette Experts, Add This Book to Your List

Dr. Borba, “We Need to Teach Children How to be Human”

You may have seen Michele Borba, ED.D. on the Today Show giving parenting advice. As an etiquette expert, you will want to add this book to your reading list.

I was lucky enough to see her speak at a school in Philadelphia.  You can tell she is the EXPERT and one of the most passionate advocates for children and teens.

If you have not seen her, spend some time on You Tube to see and witness what I mean.

If You Are Currently Teaching Manners to Children or Waiting in the Wings, You Will Want to Add This Book to Your Reading List.

Thrivers: The Surprising Reason Why Some Kids Struggle and Other Shine 

Dr. Borba says Thrivers are made not born.

Teach Manners and Character

Even before the pandemic, children were stressed, lonely and overwhelmed.  According to Dr. Borba, we have focused so much on testing and being competitive, we have lost touch and not taught children how to be human.

When I read this….it caused a moment of pause. It is a profound statement and one I believe to be true.

Here is the good news.  Character strengths can and must be taught to children. Character strengths are as important as academic success. 

Dr. Borba Lists Character Strengths As:

  • Self-Confidence
  • Empathy
  • Self-Control
  • Integrity
  • Curiosity
  • Perservance
  • Optimism

The book is filled with proven strategies you can easily teach children from preschool through high school.

I like how Dr. Borba gives us ideas on how to weave these skills into our everyday lives.  We don’t always need worksheets or lectures. 

By reading this book, we learn how to find meaningful ways to nurture the seven character strengths by modeling, discussing and pointing them out.

I do hope you add this book to your “etiquette” library.

As always, thanks for reading and being a part of the manners movement.

You Can Start out with Authority as an Etiquette Coach

You Can Start out with Authority as an Etiquette Coach

This may surprise you but it does not take long as an etiquette coach to get established and create authority. 

Creating authority is important in the world of etiquette speakers, experts and coaches.  And it is easy – especially now that we have access to social media.

How to Establish Yourself as an Etiquette Coach When First Starting Your Business?

Etiquette Coaches Communicate with Their New Audience: 

Start with social media. This is absolutely free! You can start a Facebook page and post your thoughts and observations.  As you read articles that are relevant, comment and post them on your social media platforms.

This is a lifestyle business.  As you are out with your children or grandchildren, post about your adventures out in your everyday life.  

Etiquette Coaches Offer to Write Articles for Media Resources

You are an expert that can provide valuable information for teachers, parents and leaders in your community.  Look for ways to help by contributing articles to local parenting magazines, online news, and printed media.  Pitch your story to local news stations.

As an Etiquette Coach, What Do You Have in Common with Your Audience

You know parents are so happy and interested in having their children grow up kind, smart, happy and well-adjusted adults.  Educators are happy to have you share not only your passion but your knowledge within their schools virtually and in-person.  

Think about what you have in common with your audience when writing the about page/bio on your website. Communicate your commonalities when you are introducing yourself to others. This takes practice and intention.  Write down your thoughts and ideas.

The 6 things I wish I had known when starting my etiquette business free guide

Here is an article I wrote about how to introduce yourself as an etiquette expert.

Etiquette Coaches Draw from their Previous Experiences 

All of our current licensees have varied backgrounds.  We have teachers, engineers, grandmothers, mothers, human resource managers and event planners.  You have transferable skills that make a difference. Trust me, the world needs what you have to offer.

Etiquette Coaches Show Authority by Recognizing Their Value

I tell my licensees not to give away their expertise for free. However, there are times when starting your business, where offering a class pro-bono is at times a good idea.  It gives you experience and at the same time helps an organization or a non-profit.

Shift Your Mindset

You are the expert. Think of yourself as one. This tips is absolutely the most important one on this list.  You must feel like an authority on etiquette issues from the inside.

As an Etiquette Expert, This Will BE one of the Most Popular Topics Requested by Teachers and Parents

As an Etiquette Expert, This Will BE one of the Most Popular Topics Requested by Teachers and Parents

Conversation skills are one of the most popular topics to teach as etiquette expert.

Parents want their children to have this as a life skill. Teachers see the need in the classroom – both virtually and in-person.

Corporations are shocked their new hires are lacking this skill.

Schools are re-opening.  As an etiquette expert waiting in the wings, are you prepared?  Do you know how to teach conversation skills?  Do you have ideas on how to role-play this with students from preschool to high school?

Why Are Conversation Skills So Important for Etiquette Coaches to Teach?

The human connection has never been so important.  We need it.  Children need it.  Many of us have taken it for granted. 

Many schools are re-opening.  Parents are looking for ways to supplement their children’s education. Yesterday, I was able to connect  a parent looking for a private instruction for her seven-year-old daughter to one of our licensees.

Teachers and schools are looking for outsiders to provide content and programming either virtually or in-person.

Teaching Conversation Skills Are Important Because:

  • Parents want their children to learn life skills and manners to function as healthy happy adults
  • Children needs these skills to cultivate friendships
  • Children feel confident when they are able to connect and participate socially
  • Conversation skills allow us to self-express
  • We can share our sense of humor through our conversations
  • We make a human connection through conversation

As An Etiquette Coach Here is How You Teach Conversation Skills

Isn’t it special to have someone be fully present with you- especially with all the distractions we have today?  To have a conversation with an adult or a child is something to behold these days…a conversation without interruptions or to look down at our phone. 

My most popular topic when teaching business etiquette in the workplace is The Art of the Human Connection. The art of having a conversation, is a lost “art”.  We are so consumed with social media that often we are so buried in it we miss out on so many opportunities.  Often, it is the first request I have from a human resource director to discuss the basic skills of conversation to their team.

Take time to have conversations.  Life is fuller when you have this social skill.  You actually become interesting.  A child learns so much about life when they hear adults engaged in a conversation.

5 Tips to Teach Children to Have a Conversation
  1. Eye contact: This is a social skill that is so very important.  By making eye contact, it shows someone that you are interested.  It sends a message that you are confident.  Point this out to a child.  Explain why this is important.  Take the opportunity to talk about confidence and how it feels.  Get on their level.  Literally!  Get down on your knees if necessary and make eye contact with them.  
  2. Teach children to listen to others: Another important social skill is to listen. Tell them it is alright for there to be silence when having a conversation.  This is the time to practice sharing-sharing the space to tell ideas and experiences.
  3. Ask questions:  By asking questions, you show others that you are interested in their experiences. Ask a child questions.  Explain to them that you are having a conversation. Encourage your clients to try this around the family meal.  
  4. Phone skills:  The Wall Street Journal  had an article about answering the phone.  Remember when we were growing up and we took messages for our parents?  With smart phones, this most likely is not happening. This was a great way to teach conversation skills.  It is still important for children to know how to answer a phone and converse.  Practice with them during your manners class.  Turn on your speaker phone so your children can hear your conversations. 
  5. Read a story.  After reading a story, talk about it with your students..  Did they like the story?  What was their favorite part?  
Our New Etiquette Expert is a Real Go-Getter

Our New Etiquette Expert is a Real Go-Getter

Let me introduce you to our new etiquette expert, Kristen DeSanto. She is a go-getter and we are thrilled to have her teaching Manners To Go.

She is a mother of two boys, an entrepreneur and she has already gotten a fast start.  And wow, is she creative.

Her students are going to love her.

The name of her new business is, Modernly Mannered, FUNdementals for Life.  Take a look at her logo here:

A New Manners To Go Certified Licensee Teaching Life Skills to Children

Kristen created this and engaged a graphic designer to refine it even before we had completed her etiquette training.

Before her certification was complete, a plan was in place to teach.  In fact, today we are talking about her options on how to market her new programs. 

Her sons play LaCrosse, so naturally this is a great place for her to start. She has a strong connection to the sports community in her city.

Becoming an entrepreneur is a rewarding journey. In fact, I think once you have an entrepreneurial spirit, it never leaves you.  This spirit becomes a part of your DNA.

Owning a business certainly has its challenges but the rewards are great.

With Manners To Go , you get to work with your passion everyday.  Your work never feels like work.  FREEDOM is one of the highlights.

In-Person and Online Video Etiquette Certification Training

In-Person and Online Video Etiquette Certification Training

On Saturday afternoon, I had such a lovely conversation with a potential licensee.

We spoke about all the things….etiquette, her background, why manners matter, why children need them today….etc. etc. etc.

Actually, to me it was the perfect way to spend part of my Saturday.

She asked a really good question, “which training should I choose”? We offer  “live” video sessions or an in-person event….one that is private and shoulder to shoulder.

And my answer to her was this: “how do you like to learn”.  When you are considering any type of training, whether it is to learn a new computer skill, creative writing techniques or learning a new language, you must consider your personal preference. 

My conversation with her is the inspiration for this post.

I could hear her first choice in her voice. She came alive when we started talking about the in-person/immersion option.  

In my eyes, all of my licensees are special.  THEY make the experience beautiful, charming, valuable, eclectic and interesting. 

Keep reading if you want to discover more about our trainings and why we choose certain locations.

Etiquette Certification: Location Matters

Manners To Go Licensees Holding Etiquette Certification

Let me explain.  I love beautiful things and experiences, and I believe location matters.

That is why, when an in-person event is scheduled, I go all in.  I personally am involved with the planning.

I am proud to let you know I choose the most beautiful and special places to hold our trainings.   

A bed and breakfast inn in the south was such a stylish and eclectic space and walking distance from museums and a bustling city life.  I read about it on Goop.

Each afternoon, the inn sat out lovely trays of petite fours and tarts.  Iced and hot tea was always available.  The weather was pristine and we sat outside on the covered porch for some of our training.

Etiquette Training at The Ritz Carlton

We are so lucky to have this establishment in the US.  A few weeks ago, I trained a new licensee in both our children’s and business etiquette programs.  What a delight she was!

The Ritz is unparalleled in service.  If you want to experience excellent customer service, then go to a Ritz Carlton…anywhere!  

My favorite line is from The Ritz and they say it so well – “it’s my pleasure”.  

I have used The Ritz many times when we have our trainings over afternoon tea.  Their scones are the best ever and their service is like no other.  

If you want to experience white glove service, then choose a city that has a The Ritz Carlton.

Etiquette Training and Certification at Tiffany’s in New York City

Etiquette Certification and Training Tiffany's New York City

The most coveted reservation, Breakfast at Tiffany’s is one to cherish.

While we did not go for breakfast,  afternoon tea did not disappoint.  Tiffany’s is ideal for our etiquette trainings.  Let your imagination go wild with this one.  

The decor.

The place settings.

The iconic blue at Tiffany’s.

And, yes, you will want the teacup…the teapot…and the special blend of Tiffany’s tea!

This one is for the record books.

I also had lunch there and it is as charming as tea.

Etiquette Training Session at the Most Eclectic Book Store EVER

I have lost count on the number of people I have told about this location. 

It is charming.

It is eclectic.

It is the most interesting place I have held an etiquette training.

This book exchange has it all.  A library.  A book store. A boutique.  My most favorite salad.  A tea salon.  Multiple baristas to make anything your heart desires.

A Special Etiquette Training

All of the above locations are wonderful.

What really makes an etiquette training special?

You.  You really make it for me.  

I can’t tell you all the special bonds I have made over the years.

In my eyes, all of my licensees are special.  They make the experience beautiful, charming, valuable, eclectic and interesting.

Here is the good news, the relationship we create does not end after our training.

We are together for three years.  Have you read our article about our on-going training when become certified?

If you haven’t you must.  

Children’s Etiquette Certification: Our Support is On-Going

Children’s Etiquette Certification: Our Support is On-Going

We are not the company that loves and leaves you. Our etiquette certification training includes my on-going support for your full three-year term. 

Yes, to clarify- that is human support. You have my attention on your business – as much want.  You only have to ask!

Here are three of our most frequently asked questions about our Etiquette Certification Training:

  1. How many sessions? 

We suggest you commit to training for the first  30 days of your certification.  After this is completed, we ask you to set up on-going consultations as you need them.  This allows you the time necessary take action on many of the marketing tasks suggested in the training.

2. How long is the licensing term? 

The term of use is for three years.  After three years, you have the choice to renew.

3. Is there a charge for the on-going support (for three years)?

Absolutely not!  This is included in your fee.

If you choose our “live” video training option, we suggest you spend an entire month with us…via video, learning the materials and the process.

Most choose to have their training once a week, others want to batch it in closer increments.  That is up to you.  

We also offer an intensive private in-person training option.  Discover all the details below about our etiquette training options.

Whatever speed you choose,  video or in-person, the support is still on-going.

Starting a business is exhilarating and ambitious but there will be days when you will not have a clue what to do.  

That is when you call us.  And I love it when you do.  

Here are the types of questions we have been asked over the years:

  • Can you help me with the name of my business?
  • Do you like logo #1, 2 or 3?
  • Would you be able to review the copy on my new website?
  • Do you have a resource for a website developer?  Who should I choose?
  • How do I teach a table manners course over a Zoom call?
  • What is going to happen to the “handshake”?
  • Can you still be engaging over a Zoom call?
  • Which online video service provider do you use?
  • How is teaching a Boy Scout troop different than a Girl Scout troop?
  • A parent in Germany wants me to teach their children over a Zoom call. Help!
  • How much can I charge a school that wants me to teach 6 sessions after school?
  • Can you take a look at a proposal that I wrote for a private instruction?
  • Would you be able to set a time to talk about an article I am writing for my community?
  • Can you take a look at new marketing piece that I created?
  • The parents want to attend the private instruction. Is this something you recommend?
  • If I move, may I teach in my new location?
  • How do I get local publicity?
  • Would you be available to collaborate on a book/program?
  • Would you be available to do a Facebook live with me?

I could go on and on!  All of the above is taught in our trainings but sometimes a review or validation is needed.

We understand.  Our training is intense. The materials you receive are vast.

I am here to help you.  We have been in business for 20 years.  I have heard it all!

Recently, I signed-up to learn a new skill with a company.  This was a software company that said they offered “support”.

Now days, when a company says they offer “support”, you must ask questions.  One question that you need to ask is, “what type of support”.

Does support mean, asking a question in the box at the top right that says, “help”?

Does it mean a chat box?

Does it mean asking an “assistant” that needs to get back to you in a week?

When a company offers “support” does that mean by email only?  How frustrating is this one! 

 You choose the type of support you want from us. It is always a “human” response.  Your questions are addressed to me. I answer them directly.

You may:

Pick up the phone and call

Text me

Schedule a time to speak with me personally


Direct message me on Instagram or Facebook



The choice is yours. We encourage and expect you to ask us for help. 

It is our pleasure.

Pin It on Pinterest